Visibility into the quality of incoming agricultural raw materials (agronomic visibility) is paramount for food and beverage companies, transcending beyond mere appearance and taste. Quality encompasses visible properties such as size, color, and nutritional content, alongside chemical, physical, and biological aspects that influence overall product integrity. Moreover, quality extends to sustainability, encompassing factors like chemical usage, traceability, and adherence to certifications like Rainforest Alliance and Fair Trade. The ability to estimate and manage crop quality emerges as a crucial element for companies aiming to deliver superior products while aligning with sustainability goals.

However, achieving and maintaining the desired quality raw materials poses significant challenges for food and beverage companies. The main issue lies in the lack of visibility into agronomic practices employed during the cultivation of crops in the field. Without comprehensive insight into these practices, companies struggle to address these areas:

Controlling Agronomic Practices:

Visibility into agronomic practices is essential for controlling factors such as crop size and taste. Companies need to ensure consistent practices across diverse growing regions to maintain quality standards. Without clear oversight, variations in agronomic practices can lead to inconsistencies in crop quality, impacting product attributes and consumer satisfaction.

Supply Chain Optimization:

Accurately estimating the quality of incoming crops is essential for optimizing manufacturing processes and ensuring the quality of the final product. Visibility into agronomic practices provides valuable data for assessing crop quality, including factors like moisture content, nutrient levels, and ripeness. With better visibility, companies can make informed decisions to streamline operations and enhance product quality. This enhanced visibility can streamline operations, reduce inefficiencies, and improve overall supply chain performance.

Certifying for Sustainable Standards:

Visibility into agronomic practices also facilitates certification for sustainable standards, both external certifications like Rainforest Alliance and internal company standards. Sustainable sourcing practices, such as responsible land management and water conservation, require diligent monitoring and management. By gaining visibility into agronomic practices, companies can demonstrate compliance with sustainability certifications and meet consumer demand for ethically produced products.

Improved Risk Management:

By monitoring agronomic practices in real-time, companies can identify potential risks and mitigate them proactively. For example, detecting signs of pest infestations or disease outbreaks early on allows for prompt intervention to prevent crop damage and yield loss.

Continuous Improvement and Innovation:

Access to detailed agronomic data fosters a culture of continuous improvement and innovation within food and beverage companies. By analyzing trends and patterns in agronomic practices, companies can identify areas for optimization and innovation. For example, insights gleaned from agronomic visibility may lead to the development of new cultivation techniques, improved crop varieties, or more sustainable farming practices, driving long-term competitiveness and growth.


Overall, visibility into agronomic practices offers food and beverage companies a comprehensive understanding of their agricultural supply chain, enabling them to make data-driven decisions, mitigate risks, optimize operations, and drive innovation. By harnessing the power of agronomic visibility, companies can achieve greater efficiency, resilience, and sustainability throughout their entire value chain.