The Agri-Insurance Conundrum
Challenges, Stakeholders and Opportunities
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Agricultural insurance has been trailing behind its property, life and health counterparts in its ability to provide personalized underwriting and accurate risk assessments. As a result, the people most in need of insurance are unable to afford it. They do not only carry the risk of their own financial troubles, but the risk to the continuity and integrity of the agri-food value chain.
How do you call a product that is too expensive for its prime target audience?
some may view it as a market failure, but others know that as in all things dependent on technological innovation, it is simply a matter of finding the correct tools.